Hospitality Company Experiences 6% Revenue Growth With Big Data Analytics
A Hospitality Company with over $40 million in annual revenue.
Business challenges
The client wanted a system that could reach potential clients at optimal times through search engine advertising.
EPM Workshop
During the EndPoint Modeling Workshop, we gathered information from all of the stakeholders, defined the goals of the custom software solution, and designed a system that used big data analytics to identify and reach potential new customers at the right time based on extensive number of data points, including travel delay and location information.
Business Results
The client experienced a significant growth in revenue due to the targeted marketing made possible by the custom software engineering solution.
%
Revenue Growth Produced in the First Year
%
Increase in Advertising Engagement
%